About The School - Best Media and Communication
College in Kolkata

Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.

Adamas University (AU) School of Media and Communication (SOMC) provides convergent, multimedia-driven and futuristic courses in Journalism, Film and Television and Communication Management. The school currently conducts industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Film and Television and Communication Management. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment (M&E) industry. The school is the only media school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes, offered by the school. It also has a strong tie-up with the industry. The instructional method followed at the school is threefold: (i) classroom lectures conducted by trained and experienced faculty members; (ii) workshops and seminars conducted by industry honchos; and (iii) fieldwork and internships to make the students understand the professional demands.

Recently, the school was ranked the best private media school in West Bengal and the seventh best private media school in India by the prestigious Outlook-ICARE rankings.

VISION

To be an internationally-acclaimed centre of excellence committed towards creating an ethical, socially-conscious and responsible fourth estate for the nation by producing entrepreneurs and leaders in media, communications and entertainment space by providing a future-proof, innovation-led, research-backed, value-based, ethical, and entrepreneurial educational ecosystem, which is powered by the latest technology.

MISSION

  1. Make media leadership as well as media entrepreneurship the fundamental curricular aspect of all the offered programmes.
  2. Provide outcome-based education, powered by design thinking approach, enabling life-long learning.
  3. Produce industry-ready professionals and entrepreneurs with a convergent, technology-driven multi-media approach to media, communication and entertainment education.  
  4. Inculcate research as an intrinsic culture in the teaching-learning process.  
  5. Partner with international institutions as well as industry to create future-ready professionals and entrepreneurs in media, communication and entertainment space.  
  6. Develop an innovation-led interdisciplinary approach in dealing with contemporary issues that have a significant bearing on humanity.

HIGHLIGHTS (WHY SCHOOL OF MEDIA AND COMMUNICATION)

  • Field-based approach of delivering lessons and storytelling method of education.
  • Convergence model of media education.
  • Research-driven and industry-backed curricula.
  • Media Entrepreneurship, Media Ethics and Media Technology integrated into the curriculum.
  • Regular industry interfaces.
  • Opportunity to pursue a minor course along with the major degree.
  • Alumni placement assistance up to three years.
  • Adamas Comprehensive Excellence (ACE) Score for holistic development.
  • Placement assistance for up to five years.
  • Industry alliances.

Study Specialized and New Generation Programs

  • B.A. (Hons) Journalism and Mass Communication
  • B.Sc. (Hons) Media Science, Graphics and Animation
  • M.A. Journalism and Mass Communication
  • M.A. Film and Television
  • MBA Media Management

Key Features of the School

Internship and Placement

The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.

Admissions Open

Adamas University offers most comprehensive and innovative courses

Prof. (Dr.) Akash Deep Muni

Associate Dean and Professor

Professor Muni is a communication professional spearheading the Mass Communication School at Adamas University as the Associate Dean. Dr. Muni is a Ph.D. in Mass Communication from Gondwana University, Maharastra and also holds degree of Master in Journalism and Mass Communication and BA (English Hons.). He has also qualified UGC- National Eligibility Test.

 Dr. Muni is a public speaker and a regular news panelist at national news channels like Republic TV, CNN News18, TN Navbharat, Mirror Now & Times Now as an educationist and analyst.

With an experience of more than 17 years, he has performed roles related to admission, placement, examination, accreditation, BOS, NAAC, and others. Manifesting his research acumen, he has published more than twenty research papers in UGC CARE and Scopus indexed journals and five research scholars have completed their PhD under his guidance. He intends to build a chain of Media Literacy Brigade throughout India to fight the menace of fake news and others.

Dr. Muni has coordinated and is resource person for a project awarded by National Council for Science and Technology Communication, DST, govt of India. He intends to bring out skilled industry ready media professionals through live projects, masterclass by industry leaders, symposium, conference, workshops, job fairs , film festivals, digital festivals and others.

Our Academic Partners

Members of Academic Advisory Board and Board of Studies

Our Faculty

From Our Blog

ACHIEVEMENTS

  1. School of Media and Communication Ranked 7th in India and 1st in Bengal among private media colleges by Outlook – iCare 2022.
  2. Sumit Majumdar, a 2019-22 batch student of B.A. (Honours) (Journalism and Mass Communication), established his own venture 3S Marketing Venture under the guidance of the Adamas University (AU) Incubation and Innovation Cell.
  3. Students run a news portal called JournaPost which has 50K organic views.
  4. Films made by students have won national and international awards at film festivals.

STUDENT PROJECTS

Students of School of Media and Communication Organising a Quiz

Students of School of Media and Communication Organising a Quiz

Students Participating in an Extempore Speech Competition Organised by the School of Media and Communication

Students Participating in an Extempore Speech Competition Organised by the School of Media and Communication

Students of School of Media and Communication Organising the 100th Birth Anniversary of Satyajit Ray

Students of School of Media and Communication Organising the 100th Birth Anniversary of Satyajit Ray

Students Participating in a Poster Competition Organised by the School of Media and Communication

Students Participating in a Poster Competition Organised by the School of Media and Communication

EVENTS (WHAT’S NEW)

  1. A Photography Competition will be organized on August 19, 2022 on the occasion of World Photography Day.
  2. The maiden version of Adamas International Film Festival (AIFF) will be organized from January 19, 2023 and January 20, 2023.

AWARDS AND RECOGNITIONS

What our students say

FOR ANY QUESTIONS DROP US A LINE

Get in touch with our academic counsellors to get in-depth knowledge about our courses and plan a visit to the School and campus. Drop in an enquiry and we will get back to you.