The Department of Communication Management

Overview:

The department offers M.B.A. in Communication Management and M.B.A. in Events and Entertainment Marketing. The communication tools used today are complex, sophisticated and extremely powerful. Therefore, brands need to have strategic communication to break through the media clutter and reach their desired audience.  The department will facilitate one’s knowledge of digital media trends, brand communication, content development, and branding. This department can kickstart one’s career in brand communication and management and events and experiential marketing.

  1. Introduction to the Course

With communication becoming an indispensable part of any organization, it is necessary for an organization to have trained professionals, who are fully equipped with the various means of communication. As no task can be carried out without a proper communication process, M.B.A. in Communication Management refers to the process of planning, monitoring and revising all the platforms of communication within an organization and between different organizations.

Since communication management is a creative process, it requires candidates to have strong analytical skills along with a creative insight. The programme involves intense and thorough knowledge of communication skills and techniques. Candidates, who plan to pursue a career in communication management, must be spontaneous thinkers with strong interpersonal skills and problem-solving abilities.

 

  1. What Are the Learning Outcomes?

Learners who complete the programme successfully will be able to:

  • Gain an appreciation of how different media and platforms orient and impact the communication process and use audio and video editing tools as part of media production works.
  • Know about Integrated Marketing Communication (IMC), promotion mix and understand how organizations use IMC to support their marketing strategies.
  • Learn to plan and execute advertising campaigns.
  • Work in advertising agencies.
  • Build interactivity in advertising in the digital world.
  • Understand the various tools needed for marketing management.
  • Learn about marketing plan and market research.

 

  1. Subjects Covered:

SEMESTER I

  1. Principles, Theory, Models & History of Media.
  2. Integrated Marketing Communication: Comparison between Advertising, PR, Events etc.
  3. Brand Management.
  4. Consumer Behaviour and Insights Study.
  5. Soft Skills.

SEMESTER II

  1. Advertising Theory & Practice.
  2. Public Relations Theory & Practice.
  3. Event Management & Experiential Marketing.
  4. Communication Research Theory & Practice.
  5. Computer Applications in Branding, Design Software, Media Planning Software.
  6. Marketing Management: Theory & Practice.

SEMESTER III

  1. Human Resources Management & Leadership Development in Communication.
  2. Basics of Finance Management.
  3. Corporate Communication Management.
  4. Media Planning & Investments.
  5. Content Marketing Practices; Writing for Web.
  6. Campaign Management: Ad & PR.

SEMESTER IV:

  1. New Media Advertising.
  2. New Media PR.
  3. Social Media Marketing.
  4. Future of Brand Communication & Management.

 

  1. Specializations

Integrated Marketing Communication, Brand Management, Advertising, Event Management, Public Relations.

 

  1. Lab Infrastructure (if applicable):

Media Lab is available.

 

  1. Internships/ Project Work:

The project work is divided into four departments:

  1. Television and film production include documentary filmmaking, short fiction film and news capsules.
  2. In print, there are page layout making, graphics design, content writing and reporting.
  3. Radio includes the production of radio talk shows and jingles.
  4. Digital media includes content writing, web page designing and social media marketing.

Internship is a credit and audit programme here. Learners are assisted in getting internships in different media houses. Our learners have bagged internships in India Today, Doordarshan, All India Radio, NITI Aayog and the likes.

 

  1. Placement & Career Opportunities/ Research Opportunities:

After pursuing M.B.A. in Communication Management, aspirants can apply for jobs in all the functional areas of communication and be responsible for the projects that come under the communication framework. Interested learners can go for higher/ research studies such as M.Phil. and Ph.D. The programme is designed in such a manner that makes candidates industry-ready and suitable for employment offers related to everyday businesses and communication departments.

The job roles suitable for a postgraduate in M.B.A. in Communication Management are:

  • Assistant Manager.
  • Communication Manager.
  • Marketing Manager.
  • Communication Executive.
  • Corporate Communication Executive.
  • Assistant Professor.
  • Marketing Communication Manager.
  • Member Communication Consultant.
  • Public Relations Officer.

 

  1. Eligibility

A Bachelor’s Degree from any UGC-recognized University and Admission Test (AUAT) for PG by Adamas University.

  1. Introduction to the Course

Conventional forms of marketing are being challenged by the emerging trends in marketing and promotions that cater to the dynamic needs of the market. Event Management & Entertainment Management, being an integral part of marketing, is gaining the market share faster. It has become essential to capture the dynamic nature of the market. Managing events and entertainment across different platforms and parameters is an art in itself, as there are essential factors like ethics, values, laws, investments etc. that are associated. The success is measured by the outcome leading to revenue generation for both the organization and the client. The traditional ways to measure and understand market requirements are slowly changing as the marketers are going deeper into the market penetration strategies to find out not only what is essential for now but also future changes.  Unlike other mediums, events generate audience feedback quicker to help in understanding and implementing the changes for better outcomes. The M.B.A Programme in Events & Entertainment Management, offered by the prestigious Adamas University in Kolkata, offers an excellent combination of learning theories and acquiring skills to kickstart one’s career and help in sustaining in the industry for a longer period of time. The uniqueness of this M.B.A programme is its programme structure that emphasizes on learning marketing and entertainment management based on the experience and need of the consumers. The programme also helps in understanding the importance of event management as an essential part of marketing management. With highly qualified faculty members and industry professionals as mentors, the programme has all the right elements to nurture learners and turn them into fine professionals. Anyone who is fascinated about the dynamic nature of the entertainment business and the ever inquisitive nature of the consumer should choose this programme.

 

  1. What Are the Learning Outcomes?
  • Learners will be able to understand the principles of management.
  • Learners will be able to learn the art of event management and entertainment management and their importance as marketing tools.
  • Learners will be able to analyze market demands.
  • Learners will be able to formulate strategies for marketing.
  • Learners will be able to get a good grasp over management laws and ethics.
  • Learners will be able to learn the techniques of creating a successful event with measurable outcomes.
  • Learners will be able to distinguish between good practices and bad practices in management.
  • Learners will be able to gain knowledge about marketing strategies for different platforms.
  • Learners will be able to understand event management as a distinct part of marketing management.
  • Learners will be able to break stereotypical barriers in conventional management and identify the necessary changes.
  • Learners will be able to become effective in formulating viable strategies.
  • Learners will be able to organize structured and effective events.

 

  1. Subjects Covered:

The programme consists of a heady mix of dynamic subjects that enhance the collective intellect of all the learners. The subjects include Managerial Economics, Marketing Management, Organizational Behaviour, Financial Management, Media Laws & Ethics, Media Literacy, Consumer Behavior and Brand Management, Human Resource Management, Information Technology for Communication Management, Communication Research, Event Management & Experiential Communication, Entertainment Media Revenue, Advertising Management, Public Relations & Corporate  Communication, Alternate & Community Media, Integrated Marketing Communication, Digital Marketing, Event Marketing, Budgeting for Event, Principles of Event Management, Film Business Management, Television Business Management, Event Entrepreneurship, Business Communication, Future of Brand Communication & Management, Cross Cultural Communication Management, Event Risk Management, Data Journalism & Visualization, Event Production and Logistics, Event Production and Logistics, New Media Entertainment Management and Radio Entertainment Management.

 

  1. Specializations:

Industry requires management professionals to be multi-tasking and have comprehensive knowledge about multiple dimensions and platforms. The programme primarily not only focuses on experiential marketing and event management but also covers the general and greater aspects of entertainment management to create a spectrum around the learners, backed up with industry-orientated training modules. The programme design of the M.B.A Programme in Events & Entertainment Management enables the learners to be industry ready.

 

  1. Lab Infrastructure (If Applicable):

The School of Media, Communication & Fashion (SMCF) under Adamas University in Kolkata boasts of a state-of-the-art lab infrastructure that includes a modern News Room, an advanced Audio Recording facility, a Mac Lab for editing, high-end cameras and other equipment required for contemporary media education.

 

  1. Internships/ Project Work

Event Management & Entertainment Management is a promising and highly potent filed. Thus, internships and live industry projects constitute a very important aspect of the programme. Adamas University believes in orienting the learners to the demands of the industry and making them absolutely industry-ready. In a world that thrives on competition, this programme with a staple dose of internships and projects will instill the right set of skills among the learners. Not only will all the learners do compulsory internships as an integral part of their education here, they will also apply their knowledge in doing projects for the industry.

 

  1. Placement & Career Opportunities/ Research Opportunities

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

 

  1. Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

M.B.A. in Communication Management (2 Years)
  1. Introduction to the Course

With communication becoming an indispensable part of any organization, it is necessary for an organization to have trained professionals, who are fully equipped with the various means of communication. As no task can be carried out without a proper communication process, M.B.A. in Communication Management refers to the process of planning, monitoring and revising all the platforms of communication within an organization and between different organizations.

Since communication management is a creative process, it requires candidates to have strong analytical skills along with a creative insight. The programme involves intense and thorough knowledge of communication skills and techniques. Candidates, who plan to pursue a career in communication management, must be spontaneous thinkers with strong interpersonal skills and problem-solving abilities.

 

  1. What Are the Learning Outcomes?

Learners who complete the programme successfully will be able to:

  • Gain an appreciation of how different media and platforms orient and impact the communication process and use audio and video editing tools as part of media production works.
  • Know about Integrated Marketing Communication (IMC), promotion mix and understand how organizations use IMC to support their marketing strategies.
  • Learn to plan and execute advertising campaigns.
  • Work in advertising agencies.
  • Build interactivity in advertising in the digital world.
  • Understand the various tools needed for marketing management.
  • Learn about marketing plan and market research.

 

  1. Subjects Covered:

SEMESTER I

  1. Principles, Theory, Models & History of Media.
  2. Integrated Marketing Communication: Comparison between Advertising, PR, Events etc.
  3. Brand Management.
  4. Consumer Behaviour and Insights Study.
  5. Soft Skills.

SEMESTER II

  1. Advertising Theory & Practice.
  2. Public Relations Theory & Practice.
  3. Event Management & Experiential Marketing.
  4. Communication Research Theory & Practice.
  5. Computer Applications in Branding, Design Software, Media Planning Software.
  6. Marketing Management: Theory & Practice.

SEMESTER III

  1. Human Resources Management & Leadership Development in Communication.
  2. Basics of Finance Management.
  3. Corporate Communication Management.
  4. Media Planning & Investments.
  5. Content Marketing Practices; Writing for Web.
  6. Campaign Management: Ad & PR.

SEMESTER IV:

  1. New Media Advertising.
  2. New Media PR.
  3. Social Media Marketing.
  4. Future of Brand Communication & Management.

 

  1. Specializations

Integrated Marketing Communication, Brand Management, Advertising, Event Management, Public Relations.

 

  1. Lab Infrastructure (if applicable):

Media Lab is available.

 

  1. Internships/ Project Work:

The project work is divided into four departments:

  1. Television and film production include documentary filmmaking, short fiction film and news capsules.
  2. In print, there are page layout making, graphics design, content writing and reporting.
  3. Radio includes the production of radio talk shows and jingles.
  4. Digital media includes content writing, web page designing and social media marketing.

Internship is a credit and audit programme here. Learners are assisted in getting internships in different media houses. Our learners have bagged internships in India Today, Doordarshan, All India Radio, NITI Aayog and the likes.

 

  1. Placement & Career Opportunities/ Research Opportunities:

After pursuing M.B.A. in Communication Management, aspirants can apply for jobs in all the functional areas of communication and be responsible for the projects that come under the communication framework. Interested learners can go for higher/ research studies such as M.Phil. and Ph.D. The programme is designed in such a manner that makes candidates industry-ready and suitable for employment offers related to everyday businesses and communication departments.

The job roles suitable for a postgraduate in M.B.A. in Communication Management are:

  • Assistant Manager.
  • Communication Manager.
  • Marketing Manager.
  • Communication Executive.
  • Corporate Communication Executive.
  • Assistant Professor.
  • Marketing Communication Manager.
  • Member Communication Consultant.
  • Public Relations Officer.

 

  1. Eligibility

A Bachelor’s Degree from any UGC-recognized University and Admission Test (AUAT) for PG by Adamas University.

M.B.A. in Events & Entertainment Management (2 Years)
  1. Introduction to the Course

Conventional forms of marketing are being challenged by the emerging trends in marketing and promotions that cater to the dynamic needs of the market. Event Management & Entertainment Management, being an integral part of marketing, is gaining the market share faster. It has become essential to capture the dynamic nature of the market. Managing events and entertainment across different platforms and parameters is an art in itself, as there are essential factors like ethics, values, laws, investments etc. that are associated. The success is measured by the outcome leading to revenue generation for both the organization and the client. The traditional ways to measure and understand market requirements are slowly changing as the marketers are going deeper into the market penetration strategies to find out not only what is essential for now but also future changes.  Unlike other mediums, events generate audience feedback quicker to help in understanding and implementing the changes for better outcomes. The M.B.A Programme in Events & Entertainment Management, offered by the prestigious Adamas University in Kolkata, offers an excellent combination of learning theories and acquiring skills to kickstart one’s career and help in sustaining in the industry for a longer period of time. The uniqueness of this M.B.A programme is its programme structure that emphasizes on learning marketing and entertainment management based on the experience and need of the consumers. The programme also helps in understanding the importance of event management as an essential part of marketing management. With highly qualified faculty members and industry professionals as mentors, the programme has all the right elements to nurture learners and turn them into fine professionals. Anyone who is fascinated about the dynamic nature of the entertainment business and the ever inquisitive nature of the consumer should choose this programme.

 

  1. What Are the Learning Outcomes?
  • Learners will be able to understand the principles of management.
  • Learners will be able to learn the art of event management and entertainment management and their importance as marketing tools.
  • Learners will be able to analyze market demands.
  • Learners will be able to formulate strategies for marketing.
  • Learners will be able to get a good grasp over management laws and ethics.
  • Learners will be able to learn the techniques of creating a successful event with measurable outcomes.
  • Learners will be able to distinguish between good practices and bad practices in management.
  • Learners will be able to gain knowledge about marketing strategies for different platforms.
  • Learners will be able to understand event management as a distinct part of marketing management.
  • Learners will be able to break stereotypical barriers in conventional management and identify the necessary changes.
  • Learners will be able to become effective in formulating viable strategies.
  • Learners will be able to organize structured and effective events.

 

  1. Subjects Covered:

The programme consists of a heady mix of dynamic subjects that enhance the collective intellect of all the learners. The subjects include Managerial Economics, Marketing Management, Organizational Behaviour, Financial Management, Media Laws & Ethics, Media Literacy, Consumer Behavior and Brand Management, Human Resource Management, Information Technology for Communication Management, Communication Research, Event Management & Experiential Communication, Entertainment Media Revenue, Advertising Management, Public Relations & Corporate  Communication, Alternate & Community Media, Integrated Marketing Communication, Digital Marketing, Event Marketing, Budgeting for Event, Principles of Event Management, Film Business Management, Television Business Management, Event Entrepreneurship, Business Communication, Future of Brand Communication & Management, Cross Cultural Communication Management, Event Risk Management, Data Journalism & Visualization, Event Production and Logistics, Event Production and Logistics, New Media Entertainment Management and Radio Entertainment Management.

 

  1. Specializations:

Industry requires management professionals to be multi-tasking and have comprehensive knowledge about multiple dimensions and platforms. The programme primarily not only focuses on experiential marketing and event management but also covers the general and greater aspects of entertainment management to create a spectrum around the learners, backed up with industry-orientated training modules. The programme design of the M.B.A Programme in Events & Entertainment Management enables the learners to be industry ready.

 

  1. Lab Infrastructure (If Applicable):

The School of Media, Communication & Fashion (SMCF) under Adamas University in Kolkata boasts of a state-of-the-art lab infrastructure that includes a modern News Room, an advanced Audio Recording facility, a Mac Lab for editing, high-end cameras and other equipment required for contemporary media education.

 

  1. Internships/ Project Work

Event Management & Entertainment Management is a promising and highly potent filed. Thus, internships and live industry projects constitute a very important aspect of the programme. Adamas University believes in orienting the learners to the demands of the industry and making them absolutely industry-ready. In a world that thrives on competition, this programme with a staple dose of internships and projects will instill the right set of skills among the learners. Not only will all the learners do compulsory internships as an integral part of their education here, they will also apply their knowledge in doing projects for the industry.

 

  1. Placement & Career Opportunities/ Research Opportunities

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

 

  1. Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.