Department of Media and Communication

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a 10+2 pass-out in science. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for UG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of entertainment media.
2. Apply the knowledge of film production, television production, radio production, web media production and theater and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning entertainment media.
4. Engage in analysis and design of various structures, tools and its applications in the field of producing entertainment content across multiple platforms.
5. Create innovative products and practices to aid various practices that are required to use the various entertainment media technologies.

Programme Outcomes (POs)

1. Entertainment Media Knowledge: Apply the knowledge acquired in film production, television production, radio production, web media production and theater in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in entertainment media reaching substantiated conclusions using the knowledge of film production, television production, radio production, web media production and theater.
3. Design/ Development of Solutions: Design solutions for unsolved issues in entertainment media and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern entertainment media tools with an understanding of the limitations.
6. The Entertainer and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional entertainment media practices.
7. Social Environment: Understand the impact of entertainment media in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of entertainment media.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific entertainment media issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the entertainment media issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in entertainment media.

Course Grid

SEMESTER I

Media and Entertainment Theory
Visual Communication
Radio Broadcasting: Theory & Practice
Media Laws and Ethics
Soft Skills
Media Literacy

SEMESTER II

Film Studies
Entertainment Media Management
Entertainment Media Revenues
Research for Entertainment Media
Computer Applications & Software for Sound, Editing, Visuals
Television Broadcasting (General Entertainment)
Field Study/ Internship

SEMESTER III

Advanced Commercial Photography
Creative Writing: Different Genres
Degree Film/ Project
Television Broadcasting (Infotainment)
Film & Television Direction
Cinematography
Post Production for TV & Films

SEMESTER IV

Dissertation
Internship
OTT and Web Entertainment
Live Entertainment
Entertainment Entrepreneurship
AI, AR,VR in Entertainment

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the various technologies that come under the bigger domain of media technology.
2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Course Grid

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.