About The School

Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.

Adamas University School of Media and Communication provides convergent, multimedia-driven and futuristic courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology. The school currently conducts industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment industry. The school is the only Media and Communication school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes conducted at the school. It also has a strong tie-up with the industry. The instructional method followed at the school is threefold: (i) classroom lectures conducted by trained and experienced faculty members, (ii) workshops and seminars conducted by industry honchos, and (iii) fieldwork and internships to make the students understand the professional demands.

VISION

To develop new-age creative professionals with strong design-thinking fundamentals integrated with communication skills across online, offline, on-air, on-ground and on-mobile platforms in the era of tech-enabled media and design convergence.

MISSION

  1. Build media classes outside the classroom and ensure a healthy blend of lectures and on-field exercises.
  2. Develop the school as the only one in the country to base its curricula on convergence.
  3. Make ethics the premise on which all our programmes are delivered.
  4. Promote media entrepreneurship organically and motivate trainees to create employment.

HIGHLIGHTS (WHY SCHOOL OF MEDIA AND COMMUNICATION)

  • Field-based approach of delivering lessons and storytelling method of education.
  • Convergence model of media education.
  • Research-driven and industry-backed curricula.
  • Media Entrepreneurship, Media Ethics and Media Technology integrated into the curriculum.
  • Regular industry interfaces.
  • Opportunity to pursue a minor course along with the major degree.
  • Alumni placement assistance up to three years.
  • Adamas Comprehensive Excellence (ACE) Score for holistic development.
  • Placement assistance for up to five years.
  • Industry alliances.

Study Specialized and New Generation Programs

Department of Journalism

  • B.A.(Hons) Media and Communication
  • M.A. in Journalism

Department of Entertainment Media

  • B.Sc.(Hons) Media Technology
  • M.Sc.(Media Technology)
  • M.A. (Entertainment Media)

 

Department of Communication Management

  • MBA (Communication Management)
  • MBA (Events and Entertainment Management) (intake from 2021-22)

 

Key Features of the School

Internship and Placement

The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.

Admissions Open

Adamas University offers most comprehensive and innovative courses

Prof (Dr.) Mahul Brahma

Professor and Dean , School of Media & Communication

Prof (Dr.) Mahul Brahma is an author, a TEDx Speaker, an award-winning communications, branding and CSR leader, and a Chief Editor with two decades’ experience in business communication and journalism. Prior to Adamas University, Prof Brahma was Head of CSR, Corporate Communications, Branding, and Publications for a Tata group company Mjunction. He has been a Chief Editor and has held other senior editorial positions in leading publications such as Economic Times, India partner of New York Times, CNBC TV18 group, ABP, Reuters, among others. He is a luxury commentator, columnist and has authored five books — The Luxe Trilogy (Decoding Luxe, Dark Luxe and Luxe Inferno), Quarantined: Love in the time of Corona, and How to Communicate Strategically in Corporate World. He is a PhD, D.Litt, MSc and PGP-Business Management, and an alumnus of IIM Calcutta, MICA, University of Cambridge Judge Business School, SSSUTMS, University of Calcutta, and St Xavier’s College. He is a filmmaker and an actor, and his first short film was screened at Cannes Film Festival. He is an artist and loves to play golf. 

Awards:

Conferred Hon D.Litt in Luxury and Communication in 2020 

CSR Leader of the Year Award in 2019

Best Communication Strategist of the Year Award in 2019

Brand Leadership Award in 2017

Listed among Most Influential PR professionals under the age of 40 by Reputation Today 

Ecommerce Communication Leader of the Year Award in 2017

Young Achiever Award in National Awards for Excellence in Corporate Communications 2016

Message from the Dean

These are difficult times! Yet, these are exciting times! The larger reality concerning the media, communications and entertainment industry couldn’t have been spelt out any better. While media organizations across the board are cutting corners subject to the economic insecurities posed by the global pandemic and countless media professionals are losing their jobs, newer avenues and opportunities are cropping up. The unbelievable pace with which the digital media has been making strides over the past one decade has only been hastened by the advent of Covid-19. In a way, it could be argued that the history of the development of media could henceforth be divided into two distinct eras – Before Covid and After Covid.

The days when one could make a living by dabbling with just one media platform is over. In order to be successful, a contemporary media professional needs to be proficient with more than one media platform. Thus, convergence and multimediality have become the keywords in all the media sub-sectors. The advancement of digital technologies has ensured that consumers have innumerable options. The traditional unilinear and top-down approach has invariably given way to interactivity and democratization. Storytelling and empathetic communication have replaced information dumping and apathy. These changes necessitate an immediate change in media academics as well. Students need to be sensitized to the latest skill requirements.

Given this broader background, the School of Media and Communication (SOMC) under Adamas University in Kolkata has adopted an absolutely novel approach in delivering its industry-ready and skill-based programmes. Before going to the school’s approach, it is essential to mention that Adamas University received the prestigious GOLD QS I.GAUGE ratings, which is a testimony to the university’s quest for excellence.

All this while, the countrywide trend was to offer plain vanilla programmes in mass communication, both at the undergraduate and postgraduate levels. The result was disastrous. The industry had to grapple with unskilled human resources, who had vague ideas about the bigger domain of communication. To correct that anomaly and to fulfill the needs of the industry, SOMC has introduced a slew of specialized programmes at the undergraduate and postgraduate levels.

Without any further ado, let us take a sneak peek into the programmes:

  1. Bachelor of Arts (B.A.) (Honours) in Media and Communication grooms students for a career on the content side of media. During the final year, the students can opt for either journalism or entertainment media or brand communication as their area of specialization.
  2. Bachelor of Science (B.Sc.) (Honours) in Media Technology is a unique programme that prepares students to for a career in the technological aspects of media. With technology being the buzzword in media these days, no wonder that the programme has received quite a bit of traction.
  3. Master of Arts (M.A.) in Journalism trains students on convergent and multimedia journalism with Mobile Journalism or MoJo forming a significant part of the curriculum.
  4. Master of Arts (M.A.) in Entertainment Media is meant for students, who want to make a career in the creative side of entertainment with films and television forming the crux of the programme.
  5. Master of Science (M.Sc.) in Media Technology offers specialized and dedicated training in advanced media technologies. It aims to fulfill the industry’s demand for trained media technicians.
  6. Master of Business Administration (MBA) in Communication Management encompasses the business aspect of media and primarily focusses on public relations, corporate communication and advertising. It is a specialized programme that attempts to produce successful brand and marketing communicators.
  7. Master of Business Administration (MBA) in Events and Entertainment Management is an industry-focussed programme that has the innate objective of producing successful event and entertainment managers.

It is noteworthy here that Adamas University provides a world-class learning ambience with a 120-acre lush green campus. It also boasts of a state-of-the-art media studio that takes care of all the aspects of media, communications and entertainment education. The curricula has a healthy mixture of classroom-based learning, field-based projects and relevant research approach. Further, entrepreneurship and ethics are two distinct components of all the offered programmes thereby making SOMC one of its kind in the country.

If you are passionate about any field in media and you want to make it big, Adamas University is just the right platform to convert your passion into your profession.

Happy learning!

Members of Academic Advisory Board and Board of Studies

Our Faculty

From Our Blog

ACHIEVEMENTS

  • Dr. Sunayan Bhattacharjee was nominated as an Editorial Board Member for the ‘4th All Indian Media Conference – 2019’ (AIMC-2019) held in Udaipur.
  • Dr. Sunayan Bhattacharjee co-chaired a technical session entitled ‘Digital Human Interventions in C4D, Agricultural Practices & Innovations and Health’ during the 3rd National Media Conclave-2019 held in Bhubaneswar.

AWARDS AND RECOGNITIONS

What our students say

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