Devising total 17+ years of academic and admin experience, Dr. Siwach has been serving as Professor and Associate Dean of School of Media and Communication Adamas University Kolkata. Prior to his current profile, he has been the Head of School of Media and Entertainment at GD Goenka University, Gurgaon (Haryana) for last 6.5 years followed by Lovely Professional University (Punjab) for 3 years as HoD, Journalism, and Academic Operations Coordinator for Journalism and Film Production from 2016-2019. Prior to that he worked with NIILM University, Kaithal (Haryana) from 2015 to 2016 followed by Kurukshetra University, Kurukshetra from 2010 to 2013. He worked as Assistant Director for short film and documentaries for DD from 2008-2009. Under his headship, UG, PG and PhD programs BAJMC, MAJMC, B.Sc. Animation & VFx, B.Sc. Sound Engineering and BCA-Game Development were running in the School of Media and Entertainment at GD Goenka University. Apart from administrating media school, he has been serving as PhD Program Chair and Centre Superintendent for End Term Exams of the University. He served the role as Director, Centre for Online Education (CDOE) at GD Goenka University. He has been granted the seed grant from the university.
Alums of Kurukshetra University, he earned Ph.D. on Online Advertising, MPhil (Mass Communication & Journalism and M.Sc. Mass Communication from GJUST (2007), Hisar, and also cleared UGC-NET in Mass Communication and Journalism.
Dr Siwach has in credited 33 research publications in Scopus-listed journals, ABDC and UGC-CARE-listed journals, and authored 1 book on Online advertising along with contributing 5 book chapters in Media and Communication domain. He has extensive experience of Curriculum designing for new UG, PG & PhD programs and has been member Secretary of various BoS during current & earlier responsibilities. He has been a member of Academic Council and IQAC. Beyond publications, under his dynamic supervision, 10 PhD degrees have been awarded in Media and Mass Communication and 1 thesis recently has been submitted and currently supervising media scholars.
Dr Siwach has been invited resource person. Recently, Dr Siwach successfully participated and obtained A+ grade in a UGC sponsored Short Term Course on Development of E-Content and MOOCs organized by UGC-MMTTC, Mata Vaishno Devi University Jammu from 08-12-2025 to 13-12-2025. On the same track, he successfully participated and obtained A+ grade in a UGC sponsored Short Term Course on E-Content Development and MOOCs organized by UGC-MMTTC, Osmania University, Hyderabad from 30-06-2025 to 05-07-2025. Having inclusive experience on Modern Media, Digital Advertising, Branding, Digital Public Relations and Digital Marketing, he participated more than 2 dozen conferences, workshops and seminars of national and international repute.