Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.
Adamas University (AU) School of Media and Communication (SOMC) provides convergent, multimedia-driven and futuristic courses in Journalism, Film and Television and Communication Management. The school currently conducts industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Film and Television and Communication Management. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment (M&E) industry. The school is the only media school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes, offered by the school. It also has a strong tie-up with the industry. The instructional method followed at the school is threefold: (i) classroom lectures conducted by trained and experienced faculty members; (ii) workshops and seminars conducted by industry honchos; and (iii) fieldwork and internships to make the students understand the professional demands.
Recently, the school was ranked the best private media school in West Bengal and the seventh best private media school in India by the prestigious Outlook-ICARE rankings.
To be an internationally-acclaimed centre of excellence committed towards creating an ethical, socially-conscious and responsible fourth estate for the nation by producing entrepreneurs and leaders in media, communications and entertainment space by providing a future-proof, innovation-led, research-backed, value-based, ethical, and entrepreneurial educational ecosystem, which is powered by the latest technology.
The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.
Prof (Dr.) Mahul Brahma: Prof (Dr.) Mahul Brahma is an author, a TEDx Speaker, an award-winning communication, branding and CSR leader, and a Chief Editor with two decades’ experience in business communication and journalism. He is a Visiting Research Fellow at Bath Spa University (BSU) in the United Kingdom. Prior to Adamas University, Prof. Brahma was Head of CSR, Corporate Communications, Branding, and Publications for mjunction, a Tata Group company. He has been a Chief Editor and has held other senior editorial positions in leading publications such as The Economic Times, the India partner of The New York Times, CNBC TV18 Group, ABP, Reuters, among others. He is a luxury commentator, columnist and has authored seven books – The Mythic Value of Luxury, The Luxe Trilogy (Decoding Luxe, Dark Luxe and Luxe Inferno), Quarantined: Love in the Time of Corona, and How to Communicate Strategically in Corporate World. He is a Ph.D., D.Litt., M.Sc. and PGP – Business Management, and an alumnus of IIM Calcutta, MICA, University of Cambridge Judge Business School, SSSUTMS, University of Calcutta, and St. Xavier’s College. He is a member of Indo-British Scholars’ Association, Public Relations Society of India (PRSI) and International Association for Media and Communication Research (IAMCR). He is a guest faculty at IIM Calcutta, IIT KGP VGSoM, IIT Roorkee, IIM Lucknow, the University of Scranton in the United States of America and BSU, among other premier institutions. He is a filmmaker and an actor, and his first short film was screened at the Cannes Film Festival. He is an artist and an avid golfer.
Winner of Sahityakosh Samman in 2022
Winner of Corporate Communications Thought Leader of the Year 2022
Winner of Author of the Year – Non Fiction in 2022 by Ukiyoto Publishing
Winner of Author of the Year Award 2021 (IGA)
Winner of Crisis Communication Leader of the Year Award 2021 (IBA)
Winner of CSR Leader of the Year Award in 2019
Winner of Best Communication Strategist of the Year Award in 2019
Winner of Brand Leadership Award in 2017
Listed among Most Influential PR professionals under the age of 40 by Reputation Today
Winner of Ecommerce Communication Leader of the Year Award in 2017
Winner of Certificate of Excellence in Corporate Communications 2017
Winner of Young Achiever Award in National Awards for Excellence in Corporate Communications 2016.
These are difficult times! Yet, these are exciting times! The larger reality concerning the media, communications and entertainment industry could not have been spelt out any better. While media organizations across the board are cutting corners subject to the economic insecurities posed by the global pandemic and countless media professionals are losing their jobs, newer avenues and opportunities are cropping up. The unbelievable pace with which the digital media has been making strides over the past one decade has only been hastened by the advent of Covid-19. In a way, it could be argued that the history of the development of media could henceforth be divided into two distinct eras – Before Covid (BC) and After Covid (AC).
The days when one could make a living by dabbling with just one media platform is over. In order to be successful, a contemporary media professional needs to be proficient with more than one media platform. Thus, convergence and multimediality have become the keywords in all the media sub-sectors. The advancement of digital technologies has ensured that consumers have innumerable options. The traditional unilinear and top-down approach has invariably given way to interactivity and democratization. Storytelling and empathetic communication have replaced information dumping and apathy. These changes necessitate an immediate change in media academics as well. Students need to be sensitized to the latest skill requirements.
Given this broader background, the School of Media and Communication (SOMC) under Adamas University (AU) in Kolkata has adopted an absolutely novel approach in delivering its industry-ready and skill-based programmes. Before going to the school’s approach, it is essential to mention that AU received the prestigious GOLD QS I.GAUGE ratings, which is a testimony to the university’s quest for excellence.
All this while, the countrywide trend was to offer plain vanilla programmes in mass communication, both at the undergraduate and postgraduate levels. The result was disastrous. The industry had to grapple with unskilled human resources, who had vague ideas about the bigger domain of communication. To correct that anomaly and to fulfill the needs of the industry, SOMC has introduced a slew of specialized programmes at the undergraduate and postgraduate levels.
Without any further ado, let us take a sneak peek into the programmes:
It is noteworthy here that AU provides a world-class learning ambience with a 120-acre lush green campus. It also boasts of a state-of-the-art media studio that takes care of all the aspects of media, communications and entertainment education. The curricula has a healthy mixture of classroom-based learning, field-based projects and relevant research approach. Further, entrepreneurship and ethics are two distinct components of all the offered programmes thereby making SOMC one of its kind in the country.
If you are passionate about any field in media and you want to make it big, SOMC is just the right platform to convert your passion into your profession.
Happy learning!
Bon Voyage!
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Department of Journalism and Communication
Students of School of Media and Communication Organising a Quiz
Students Participating in an Extempore Speech Competition Organised by the School of Media and Communication
Students of School of Media and Communication Organising the 100th Birth Anniversary of Satyajit Ray
Students Participating in a Poster Competition Organised by the School of Media and Communication
Tanay Bose, a 2018-2021 batch student of M.A. in Journalism and Mass Communication, and his team won the Best Mobile Documentary Film Award at the International Mobile Film Festival (IMFF)-2020 in Mumbai for their documentary film ‘Shantiniketan – The Land of Tagore – The Land of Bauls’, organized by Global Content Bazar.
Joy Biswas, a 2018-2021 batch student of B.A. (Honours) in Journalism and Mass Communication, and his team won the Best Mobile Short Film Award at the International Mobile Film Festival (IMFF)-2020 in Mumbai for their short film ‘Maya’, organized by Global Content Bazar
Manushree Maity, a 2018-2020 batch student of M.A. in Journalism and Mass Communication, and her team won the first prize in ‘PRAKRITI’, a national documentary/ short film festival in Faridabad for their short film ‘Pronoyini’ organized by Dr. O.P. Bhalla Foundation (Manav Rachna International Institute of Research & Studies) in association with Haryana Women’s Welfare Association, Faridabad on March 6, 2020 and March 7, 2020.
Hello, I’m Genius Ahamed Sk, a student of MBA in Communication Management at the Kolkata-based Adamas University. In this global pandemic situation, where the entire world is being locked down, the education system is about to collapse. But, we are extremely happy to have some hardworking professors, teaching assistants and other concerned faculty members for keeping the learning process on not only because of their responsibility but also because they care. And thus, we are ready to cope with the upcoming changes as well as to deal with the post-Covid-19 era positively. From the core of my heart, I would like to acknowledge all my mentors, professors and faculty members from the School of Media and Communication, and other faculty members from several schools and departments, who ever have taken our classes in accordance with the syllabus. Thank you so much!
I am student of B.A. (Honours) in Journalism and Mass Communication. The School of Media and Communication of Adamas University offers a very practical-oriented programme structure to help us be industry-ready. The practical studio set-up at the school contains a lot of industry grade equipment that we can learn on. Our programme has been structured in a way to refocus from the theories to discussions, case studies and presentations in the class that urges the students to stay updated of the recent happenings and form logic-backed opinions as well as analysis. The other plus side is our industry-experienced faculty members, who always help us by giving straightforward insights about expectations of the journalism and media industry. We are also encouraged for participation in relevant competitions and webinars to boost our learning experience.
I am a student of MBA in Communication Management. I still remember the day I joined Adamas University. It was December 1, 2020, a year that was filled with grief. I knew nothing about media. I did my graduation in political science. On the day of my admission, Subhrajit Sir, the Head of the Department of Communication Management, guided me with the benefits of being a media student. It was so insightful speaking to him that I was quite clear regarding my career goals, my department and everything. After my joining, I was to some extent, isolated because I joined a bit late and didn’t know where to go and what to do. Teachers of the school were almost like guiding angels to me. I am not creating a paradise per se but the way Sayak Sir, Subhrajit Sir, Noveena Madam, Swati Madam and our dean UKC Sir guided me and the whole batch, it was quite the unexpected. The way the school conducts classes, communicates with each and every student personally, solves every problem, gives extra classes and helps in grooming, I must say that I would have missed this great two years of my life if I didn’t join Adamas University. Thanks to my department for everything so far.
I am a student of M.A. in Journalism. Adamas University has really helped me improve and enhance my academic as well as interpersonal skills. There is always room for constant innovation and opportunities to showcase my skills and talents. It not only makes its students academically qualified but field-ready. The professors are not just teachers, who prepare the students intellectually but rather they are mentors who shape the students to be better professionals. The campus has a very productive atmosphere for education, research and innovation. It had a big influence in my personality development and really helped me build qualities like time management, leadership and teamwork that will surely prove to be an asset in my professional career. The most valuable quality of Adamas University is that it guides its students in the practical application of theoretical knowledge, promotes critical thinking and provides the students opportunities to build robust skill sets applicable in the real world.
I am student of M.A. in Journalism. Adamas University has given me the opportunity to explore and develop my interests. This university empowered and challenged me, to go beyond the curriculums and polish my skills and capabilities. The professors are highly inspiring and they encourage us to reach our highest potential. Adamas University makes sure that the students are ready to face and embrace the challenges of professional life. The classes have an extremely warm, kind and an open atmosphere. The university not only encourages the students to learn and become skilled professionals, but it also pushes us to be better human beings. Adamas University surely shapes the students for the future and it also provides them a memorable experience.
I’ve enrolled myself in the Bachelor’s degree programme in Media and Communications at Adamas University and I’m currently in the first year. Since this was my first foray into online classes, thanks to Covid-19, my professors and the faculty members gave in their best to make the learning process trouble-free while they made sure that the sessions were interactive and interesting. Meanwhile, I also got an opportunity to do an internship with a decent communication services agency. The internship was a worthwhile experience and I feel that it has prepared me well for the upcoming projects and future opportunities. The University has various facilities to help an individual evolve as a student, from very student-friendly and approachable faculty members to a well-equipped studio, club activities and many extra-curricular and co-curricular activities. I’m glad to be a part of Adamas University and it’s been a great journey so far and I am looking forward to having a wholesome learning experience here.
Hello, this is Ruchika Dubey from the School of Media and Communication. I am currently pursuing B.A. (Honours) in Media and Communication. I am new to Adamas University as I just stepped out of my school life. Initially, I was both nervous and excited about my new journey as a college student. Adamas University and all the faculty members were so warm and welcoming that I never felt out of place. All the professors are always available to us and we can reach out to them for anything. I am new to the professional world but Adamas University gives us a plethora of opportunities to learn, explore and experience the work on ground. Similarly, I got an opportunity to do an internship with a Media Agency, which also excels in PR and Digital Marketing. I had a good time there. Actually, till the time of completion of my internship, I wasn’t aware of the “professional life and it’s norms”. Thanks to Adamas University for always trying to get the best for the students. I am having a great time here and looking forward to spend the next two years of my graduation degree here.
Hello, my name is Abhilash Mishra, a student of B.A. (Honours) in Media and Communication under the School of Media and Communication. I would like to share my experience of a recently concluded internship, whose duration was three months. The name of the company was Turiya Communications and I used to work as their social media manager. During the tenure of my internship, I learnt a lot about the dynamics of social media, its algorithms and so on. I got to learn about corporate ethics as well, which is of great importance. Moreover, I got to learn about different kinds of ads such as Facebook ads, Google ads and Instagram ads. The experience was quite fruitful and I became more efficient as a person.
Adamas University changed my life completely. I learnt and developed a lot of qualities here such as public speaking, socializing with peers, newspaper designing and news writing. This would help me to fulfil my dream to become a journalist. Also, I became a better human being. The professors are very supportive and kind. The green lush environment adds to the serenity of the campus. The fest and other cultural programmes at the university are astonishing. Overall, my experience here is fantastic.
Get in touch with our academic counsellors to get in-depth knowledge about our courses and plan a visit to the School and campus. Drop in an enquiry and we will get back to you.
