About The School - Best Media and Communication
College in Kolkata

Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.

Adamas University (AU) School of Media and Communication (SOMC) provides convergent, multimedia-driven and futuristic courses in Journalism, Film and Television and Communication Management. The school currently conducts industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Film and Television and Communication Management. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment (M&E) industry. The school is the only media school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes, offered by the school. It also has a strong tie-up with the industry. The instructional method followed at the school is threefold: (i) classroom lectures conducted by trained and experienced faculty members; (ii) workshops and seminars conducted by industry honchos; and (iii) fieldwork and internships to make the students understand the professional demands.

Recently, the school was ranked the best private media school in West Bengal and the seventh best private media school in India by the prestigious Outlook-ICARE rankings.

VISION

To be an internationally-acclaimed centre of excellence committed towards creating an ethical, socially-conscious and responsible fourth estate for the nation by producing entrepreneurs and leaders in media, communications and entertainment space by providing a future-proof, innovation-led, research-backed, value-based, ethical, and entrepreneurial educational ecosystem, which is powered by the latest technology.

MISSION

  1. Make media leadership as well as media entrepreneurship the fundamental curricular aspect of all the offered programmes.
  2. Provide outcome-based education, powered by design thinking approach, enabling life-long learning.
  3. Produce industry-ready professionals and entrepreneurs with a convergent, technology-driven multi-media approach to media, communication and entertainment education.  
  4. Inculcate research as an intrinsic culture in the teaching-learning process.  
  5. Partner with international institutions as well as industry to create future-ready professionals and entrepreneurs in media, communication and entertainment space.  
  6. Develop an innovation-led interdisciplinary approach in dealing with contemporary issues that have a significant bearing on humanity.

HIGHLIGHTS (WHY SCHOOL OF MEDIA AND COMMUNICATION)

  • Field-based approach of delivering lessons and storytelling method of education.
  • Convergence model of media education.
  • Research-driven and industry-backed curricula.
  • Media Entrepreneurship, Media Ethics and Media Technology integrated into the curriculum.
  • Regular industry interfaces.
  • Opportunity to pursue a minor course along with the major degree.
  • Alumni placement assistance up to three years.
  • Adamas Comprehensive Excellence (ACE) Score for holistic development.
  • Placement assistance for up to five years.
  • Industry alliances.

Study Specialized and New Generation Programs

Department Of Journalism and Mass Communication

  • B.A. (Hons) Media and Communication
  • B.Sc. (Hons) Media Technology
  • M.A. (Journalism)
  • M.A. (Film and Television)

Key Features of the School

Internship and Placement

The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.

Admissions Open

Adamas University offers most comprehensive and innovative courses
Prof (Dr.) Mahul Brahma

Prof (Dr.) Mahul Brahma

Professor and Dean, School of Media and Communication

Prof (Dr.) Mahul Brahma: Prof (Dr.) Mahul Brahma is an author, a TEDx Speaker, an award-winning communication, branding and CSR leader, and a Chief Editor with two decades’ experience in business communication and journalism. He is a Visiting Research Fellow at Bath Spa University (BSU) in the United Kingdom. Prior to Adamas University, Prof. Brahma was Head of CSR, Corporate Communications, Branding, and Publications for mjunction, a Tata Group company. He has been a Chief Editor and has held other senior editorial positions in leading publications such as The Economic Times, the India partner of The New York Times, CNBC TV18 Group, ABP, Reuters, among others. He is a luxury commentator, columnist and has authored seven books – The Mythic Value of Luxury, The Luxe Trilogy (Decoding Luxe, Dark Luxe and Luxe Inferno), Quarantined: Love in the Time of Corona, and How to Communicate Strategically in Corporate World. He is a Ph.D., D.Litt., M.Sc. and PGP – Business Management, and an alumnus of IIM Calcutta, MICA, University of Cambridge Judge Business School, SSSUTMS, University of Calcutta, and St. Xavier’s College. He is a member of Indo-British Scholars’ Association, Public Relations Society of India (PRSI) and International Association for Media and Communication Research (IAMCR). He is a guest faculty at IIM Calcutta, IIT KGP VGSoM, IIT Roorkee, IIM Lucknow, the University of Scranton in the United States of America and BSU, among other premier institutions. He is a filmmaker and an actor, and his first short film was screened at the Cannes Film Festival. He is an artist and an avid golfer.

Awards:

Winner of Sahityakosh Samman in 2022

Winner of Corporate Communications Thought Leader of the Year 2022

Winner of Author of the Year – Non Fiction in 2022 by Ukiyoto Publishing

Winner of Author of the Year Award 2021 (IGA)

Winner of Crisis Communication Leader of the Year Award 2021 (IBA)

Winner of CSR Leader of the Year Award in 2019

Winner of Best Communication Strategist of the Year Award in 2019

Winner of Brand Leadership Award in 2017

Listed among Most Influential PR professionals under the age of 40 by Reputation Today

Winner of Ecommerce Communication Leader of the Year Award in 2017

Winner of Certificate of Excellence in Corporate Communications 2017

Winner of Young Achiever Award in National Awards for Excellence in Corporate Communications 2016.

Message from the Dean

These are difficult times! Yet, these are exciting times! The larger reality concerning the media, communications and entertainment industry could not have been spelt out any better. While media organizations across the board are cutting corners subject to the economic insecurities posed by the global pandemic and countless media professionals are losing their jobs, newer avenues and opportunities are cropping up. The unbelievable pace with which the digital media has been making strides over the past one decade has only been hastened by the advent of Covid-19. In a way, it could be argued that the history of the development of media could henceforth be divided into two distinct eras – Before Covid (BC) and After Covid (AC).

The days when one could make a living by dabbling with just one media platform is over. In order to be successful, a contemporary media professional needs to be proficient with more than one media platform. Thus, convergence and multimediality have become the keywords in all the media sub-sectors. The advancement of digital technologies has ensured that consumers have innumerable options. The traditional unilinear and top-down approach has invariably given way to interactivity and democratization. Storytelling and empathetic communication have replaced information dumping and apathy. These changes necessitate an immediate change in media academics as well. Students need to be sensitized to the latest skill requirements.

Given this broader background, the School of Media and Communication (SOMC) under Adamas University (AU) in Kolkata has adopted an absolutely novel approach in delivering its industry-ready and skill-based programmes. Before going to the school’s approach, it is essential to mention that AU received the prestigious GOLD QS I.GAUGE ratings, which is a testimony to the university’s quest for excellence.

All this while, the countrywide trend was to offer plain vanilla programmes in mass communication, both at the undergraduate and postgraduate levels. The result was disastrous. The industry had to grapple with unskilled human resources, who had vague ideas about the bigger domain of communication. To correct that anomaly and to fulfill the needs of the industry, SOMC has introduced a slew of specialized programmes at the undergraduate and postgraduate levels.

Without any further ado, let us take a sneak peek into the programmes:

  1. Bachelor of Arts (B.A.) (Honours) (Media and Communication) grooms students for a career on the content side of media. During the final year, the students can opt for either journalism or entertainment media or brand communication as their area of specialization.
  2. Bachelor of Science (B.Sc.) (Honours) (Media Technology) is a unique programme that prepares students for a career in the technological aspects of media. It primarily grooms them for a career in film, television and OTT (Over-the-Top) space. With technology being the buzzword in media these days, no wonder that the programme has received quite a bit of traction.
  3. Master of Arts (M.A.) (Journalism) trains students on convergent and multimedia journalism with Mobile Journalism or MoJo forming a significant part of the curriculum.
  4. Master of Arts (M.A.) (Film and Television) is meant for students, who want to make a career in the creative side of media with films, television and OTT platforms forming the crux of the programme.
  5. Master of Business Administration (MBA) (Communication Management) encompasses the business aspect of media and primarily focusses on public relations, corporate communication and advertising. It is a specialized programme that attempts to produce successful brand and marketing communicators.

It is noteworthy here that AU provides a world-class learning ambience with a 120-acre lush green campus. It also boasts of a state-of-the-art media studio that takes care of all the aspects of media, communications and entertainment education. The curricula has a healthy mixture of classroom-based learning, field-based projects and relevant research approach. Further, entrepreneurship and ethics are two distinct components of all the offered programmes thereby making SOMC one of its kind in the country.

If you are passionate about any field in media and you want to make it big, SOMC is just the right platform to convert your passion into your profession.

Happy learning!

Bon Voyage!

Members of Academic Advisory Board and Board of Studies

Our Faculty

From Our Blog

ACHIEVEMENTS

  1. School of Media and Communication Ranked 7th in India and 1st in Bengal among private media colleges by Outlook – iCare 2022.
  2. Sumit Majumdar, a 2019-22 batch student of B.A. (Honours) (Journalism and Mass Communication), established his own venture 3S Marketing Venture under the guidance of the Adamas University (AU) Incubation and Innovation Cell.
  3. Students run a news portal called JournaPost which has 50K organic views.
  4. Films made by students have won national and international awards at film festivals.

STUDENT PROJECTS

Students of School of Media and Communication Organising a Quiz

Students of School of Media and Communication Organising a Quiz

Students Participating in an Extempore Speech Competition Organised by the School of Media and Communication

Students Participating in an Extempore Speech Competition Organised by the School of Media and Communication

Students of School of Media and Communication Organising the 100th Birth Anniversary of Satyajit Ray

Students of School of Media and Communication Organising the 100th Birth Anniversary of Satyajit Ray

Students Participating in a Poster Competition Organised by the School of Media and Communication

Students Participating in a Poster Competition Organised by the School of Media and Communication

EVENTS (WHAT’S NEW)

  1. A Photography Competition will be organized on August 19, 2022 on the occasion of World Photography Day.
  2. The maiden version of Adamas International Film Festival (AIFF) will be organized from January 19, 2023 and January 20, 2023.

AWARDS AND RECOGNITIONS

What our students say

FOR ANY QUESTIONS DROP US A LINE

Get in touch with our academic counsellors to get in-depth knowledge about our courses and plan a visit to the School and campus. Drop in an enquiry and we will get back to you.