The Department of Communication Management offers MBA in Communication Management and MBA in Events and Entertainment Management.

Communication management includes systematic planning, implementation and monitoring of all channels of intra and inter-organizational communication. The communication tools used today are complex, sophisticated and extremely powerful. Therefore, brands need to master strategic communication to break through the media clutter and reach their desired audience.

How does one design corporate communication strategies? How does one manage the flow of information online and offline? How does one devise clutter-breaking events that can make an impact?

The department will facilitate one’s knowledge of digital media trends, brand communication, content development, branding and designing innovative events. This knowledge acquired in the process can kickstart one’s career in brand communication, management, events and experiential marketing.

The department promotes ethical consideration, compassionate outlook, and socially responsible approach among the learners. The objective is to create the LEADERS OF TOMORROW.

Our Vision

To become a Center of Excellence for communication management, events and entertainment management for preparing skilled, entrepreneurial and ethical professionals who suit requirements of the company management, communication and marketing sector and academia of tomorrow.

Our Mission

  1. Develop cross-functional, convergent and market facing curriculum that offers an optimal mix between theory and contemporary practice.
  2. Exposing the students to the most relevant and latest developments from the global communications sector to enhance critical appreciation and employability with innovation and critical appreciation being the keywords.
  3. Instill entrepreneurial mind-set among the students by facilitating continuous interactions with successful entrepreneurs and industry captains.
  4. Develop a batch of effective, ethical and empathetic communicators.

HIGHLIGHTS

Mentoring 24×7

  • Online study materials, videos and exercises are available round the clock.
  • Learners participate in national and international seminars and conferences.
  • Internships, industry visits and familiarization tours/ visits to relevant industry houses.

Student-Centric Methods

  • Experiential learning, participative learning and problem solving methodologies are used for enhanced learning experience.
  • Programmes are designed to give students experiential and participative learning experience.

Experiential Learning

  • We strongly encourage our students to leverage experiential learning, as reflecting on their product is crucial in furthering knowledge. Our motto is “learning through reflection on doing”.

Participative Learning

  • Regular visits and talks by eminent industry professionals.
  • Topical workshops conducted by experts.
  • Field visits constitute an essential component of the curriculum

ICT-Enabled Teaching Learning Methodologies

Our teaching methods embrace ICT in letter and spirit. We strive to inculcate knowledge of technology in our students.

Capacity and Skill development

As a part of skill development, we actively (1) identify skill gaps, and (2) develop and hone those skills.

Communication Research

  • The programmes offered by the department have a specific focus on Research.
  • Communications industry is dynamic and ever-evolving. Our focus includes research relating to situations and techniques to address the same.

Industry Orientation

  • Our mentors and advisory board members are respected figures in the industry.
  • Internships and undertaking industry-sponsored projects by students are compulsory.
  • Trainees are continuously exposed to the best different practices, points of view and perspectives.

Entrepreneurship

The core objective of the programme is entrepreneurship. The idea is to inculcate competence in the learners so that they succeed in the market and confidence to create new ventures, and jobs in the economy.

Global Standards and Outreach

  • Our curriculum follows best-in-class global standards. We have a mix of faculty members from academia and the industry with extensive international exposure.
  • International tie-ups and regular connections through specially designed events.

Placements and Internships

  • Compulsory industry internships.
  • The salaries offered to passed-out trainees are at par with the best in the industry.

Subhrajit Dutta

Head Of The Department

Department Of Communication Management, School of Media and Communication

Subhrajit Dutta (Subhro) is a high‐performing communications professional with more than 16 years of experience in Internal and External Communications, Strategic Marketing and Digital and Social Media. He has worked with the leadership and cross-functional teams across continents and cultures.

An alumnus of Symbiosis Institute of Media and Communication (SIMC) in Pune and Nanyang Technological University in Singapore, he had been engaged with top companies like Accenture, Ogilvy, Haldia Petrochemicals, DuPont and Mahindra & Mahindra. He is a first-rate communications trainer and has conducted workshops for reputed banks and corporate brands. He has also taught Communications and Digital Marketing in Nepal, Bangladesh and India in a number of leading institutions and universities. He has been the recipient of the Public Relations Professional of the Year (2020) Award given by Public Relations Society of India (PRSI), Kolkata Chapter.

Subhro is currently associated with Adamas University in Kolkata as an Associate Professor and Head of the Department of Communication Management at the School of Media and Communication.

Master of Business Administration (MBA) in Communication Management

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts and verticals of communication management.
  2. Apply present-day technology that governs communication management globally.
  3. Analyse issues relating to communication management through informed perspectives.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in communication management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market.

Programme Outcomes (POs)

  1. Knowledge of Communication Management: Apply the knowledge acquired in communication management including cross-cultural communication, audio-visual communication, brand management, media production, data journalism etc. to solve problems of today and tomorrow.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the communications industry to arrive at logical conclusions using the knowledge of communication management including integrated marketing communication, brand communication, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in communication management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of communication management with a keen understanding of limitation of those techniques, resources and tools.
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional communication management practices.
  7. Social Environment: Understand the impact of communication management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to communication management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing and communication management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in communication management.

Course Grid

We update our course structure based on the requirements of the dynamic environment. The media ecosystem gets impacted all the time by increased noise, lesser attention span, media cacophony, diversified media, ever increasing influencer list and the fast-evolving social media. Customer “sensitivity” in on an all-time high about cause and statements from influencers and ambassadors of a brand that needs empathetic designing handling of all communication related activities.

We have designed the structure, methodology and delivery of our courses taking into account the above factors.  Key courses that we offer are the following:

  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Financial Management
  • Media Laws & Ethics
  • Soft Skills
  • Media Literacy
  • Consumer Behaviour and Brand Management
  • Human Resource Management
  • Information Technology for Communication Management
  • Communication Research
  • Communication Management & Experiential Marketing
  • Entertainment Media Revenues
  • Advertising Management
  • Public Relations & Corporate Communication
  • Alternate & Community Media
  • Integrated Marketing Communication
  • Digital Marketing
  • Media Marketing
  • Budgeting for Media
  • Principles of Communication Management
  • Film Business Management
  • Television Business Management
  • Media Entrepreneurship
  • Business Communication
  • Future of Brand Communication & Management
  • Cross Cultural Communication Management
  • Communication Risk Management
  • Data Journalism & Visualization
  • Media Production and Logistics
  • Media Campaign Management
  • New Media Entertainment Management
  • Radio Entertainment Management

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Fee Structure

Career Avenues

After pursuing MBA. in Communication Management, aspirants can apply for jobs in all the functional areas of communication and be responsible for the projects that come under the communication framework. Interested learners can go for higher/ research studies such as M.Phil. and Ph.D. The programme is designed in such a manner that makes candidates industry-ready and suitable for employment offers related to everyday businesses and communication departments.

The job roles suitable for a postgraduate in MBA. in Communication Management are:

  • Communication Executive/ Manager
  • Marketing Executive/ Manager
  • Corporate Communication Executive/ Manager
  • Assistant Professor
  • Marketing Communication Executive /Manager
  • Communication Consultant
  • Public Relations Executive/ Manager
  • Marketing Communication Executive/ Manager
  • Business Communication Executive/ Manager
  • Content Marketing Executive/ Manager
  • Media Entrepreneurship
  • Market Research Analyst
  • Copy Writer & Editor
  • Advertising Executive/ Manager
  • Brand Executive/ Manager
  • Community Relations Executive/ Manager
  • Advertising Sales Executive/ Manager
  • Graphic Designer

Master of Business Administration (MBA) in Events and Entertainment Management

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts, domains and verticals of events & entertainment management.
  2. Apply present-day technology that governs events and entertainment management globally with a keen sense of the days to come.
  3. Analyse issues relating to events & entertainment management through informed perspectives and data-based approaches.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in events & entertainment management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market, both present and future.

Programme Outcomes (POs)

  1. Knowledge of Events and Entertainment Management: Apply the knowledge acquired in events & entertainment management including cross-cultural communication, managerial economics, marketing, brand and financial management, human resource management, advertising management, digital marketing, principles of event management, film and television business management, event risk management, data journalism & visualization, event production and logistics, new media entertainment management and radio entertainment management.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the events & entertainment industry to arrive at logical conclusions using the knowledge of events and entertainment management including integrated marketing communication, future of brand communication and management, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in events and entertainment management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of events and entertainment management with a keen understanding of limitation of those techniques, resources and tools. 
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional events and entertainment management
  7. Social Environment: Understand the impact of events & entertainment management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to events and entertainment management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing, events and entertainment management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in events & entertainment management.

Course Grid

We update our course structure based on the requirements of the dynamic environment. The media ecosystem, events and entertainment industry get impacted all the time by changing customer preferences, increased noise, lesser attention span, media cacophony, ever increasing influencer list and the fast-evolving social media. Customer “sensitivity” in on an all-time high about cause and statements from influencers and ambassadors of a brand that demands empathetic designing of events. 

We have designed the structure, methodology and delivery of our courses taking into account the above factors.  Key courses that we offer are the following:

  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Financial Management
  • Media Laws & Ethics
  • Soft Skills
  • Media Literacy
  • Consumer Behaviour and Brand Management
  • Human Resource Management
  • Information Technology for Communication Management
  • Communication Research
  • Event Management & Experiential Communication
  • Entertainment Media Revenues
  • Advertising Management
  • Public Relations & Corporate Communication
  • Alternate & Community Media
  • Integrated Marketing Communication
  • Digital Marketing
  • Event Marketing
  • Budgeting for Event
  • Principles of Event Management
  • Film Business Management
  • Television Business Management
  • Event Entrepreneurship
  • Business Communication
  • Future of Brand Communication & Management
  • Cross Cultural Communication Management
  • Event Risk Management
  • Data Journalism & Visualization
  • Event Production and Logistics
  • Event Campaign Management
  • New Media Entertainment Management
  • Radio Entertainment Management

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.

MBA (Communication Management)

Master of Business Administration (MBA) in Communication Management

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts and verticals of communication management.
  2. Apply present-day technology that governs communication management globally.
  3. Analyse issues relating to communication management through informed perspectives.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in communication management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market.

Programme Outcomes (POs)

  1. Knowledge of Communication Management: Apply the knowledge acquired in communication management including cross-cultural communication, audio-visual communication, brand management, media production, data journalism etc. to solve problems of today and tomorrow.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the communications industry to arrive at logical conclusions using the knowledge of communication management including integrated marketing communication, brand communication, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in communication management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of communication management with a keen understanding of limitation of those techniques, resources and tools.
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional communication management practices.
  7. Social Environment: Understand the impact of communication management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to communication management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing and communication management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in communication management.

Course Grid

We update our course structure based on the requirements of the dynamic environment. The media ecosystem gets impacted all the time by increased noise, lesser attention span, media cacophony, diversified media, ever increasing influencer list and the fast-evolving social media. Customer “sensitivity” in on an all-time high about cause and statements from influencers and ambassadors of a brand that needs empathetic designing handling of all communication related activities.

We have designed the structure, methodology and delivery of our courses taking into account the above factors.  Key courses that we offer are the following:

  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Financial Management
  • Media Laws & Ethics
  • Soft Skills
  • Media Literacy
  • Consumer Behaviour and Brand Management
  • Human Resource Management
  • Information Technology for Communication Management
  • Communication Research
  • Communication Management & Experiential Marketing
  • Entertainment Media Revenues
  • Advertising Management
  • Public Relations & Corporate Communication
  • Alternate & Community Media
  • Integrated Marketing Communication
  • Digital Marketing
  • Media Marketing
  • Budgeting for Media
  • Principles of Communication Management
  • Film Business Management
  • Television Business Management
  • Media Entrepreneurship
  • Business Communication
  • Future of Brand Communication & Management
  • Cross Cultural Communication Management
  • Communication Risk Management
  • Data Journalism & Visualization
  • Media Production and Logistics
  • Media Campaign Management
  • New Media Entertainment Management
  • Radio Entertainment Management

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Fee Structure

Career Avenues

After pursuing MBA. in Communication Management, aspirants can apply for jobs in all the functional areas of communication and be responsible for the projects that come under the communication framework. Interested learners can go for higher/ research studies such as M.Phil. and Ph.D. The programme is designed in such a manner that makes candidates industry-ready and suitable for employment offers related to everyday businesses and communication departments.

The job roles suitable for a postgraduate in MBA. in Communication Management are:

  • Communication Executive/ Manager
  • Marketing Executive/ Manager
  • Corporate Communication Executive/ Manager
  • Assistant Professor
  • Marketing Communication Executive /Manager
  • Communication Consultant
  • Public Relations Executive/ Manager
  • Marketing Communication Executive/ Manager
  • Business Communication Executive/ Manager
  • Content Marketing Executive/ Manager
  • Media Entrepreneurship
  • Market Research Analyst
  • Copy Writer & Editor
  • Advertising Executive/ Manager
  • Brand Executive/ Manager
  • Community Relations Executive/ Manager
  • Advertising Sales Executive/ Manager
  • Graphic Designer
MBA (Events and Entertainment Management) (intake from 2021-22)

Master of Business Administration (MBA) in Events and Entertainment Management

Programme Educational Objectives (PEOs)

  1. Understand co-relation and interdependence among various concepts, domains and verticals of events & entertainment management.
  2. Apply present-day technology that governs events and entertainment management globally with a keen sense of the days to come.
  3. Analyse issues relating to events & entertainment management through informed perspectives and data-based approaches.
  4. Evaluate ethical standards while engaging in developing solutions in the areas of business or academia in events & entertainment management.
  5. Create platform-agnostic content and delivery by understanding the pulse and needs of the market, both present and future.

Programme Outcomes (POs)

  1. Knowledge of Events and Entertainment Management: Apply the knowledge acquired in events & entertainment management including cross-cultural communication, managerial economics, marketing, brand and financial management, human resource management, advertising management, digital marketing, principles of event management, film and television business management, event risk management, data journalism & visualization, event production and logistics, new media entertainment management and radio entertainment management.
  2. Problem Analysis: Identify, formulate, review literature, and analyse complex problems and opportunities in the events & entertainment industry to arrive at logical conclusions using the knowledge of events and entertainment management including integrated marketing communication, future of brand communication and management, audio-visual communication, public relations, corporate communications, advertising and event management.
  3. Design/ Development of Solutions: Design solutions for new and unresolved issues in events and entertainment management and devise solutions to meet specific needs with adequate social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including sufficient analysis and interpretation of data to arrive at valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and present day tools of events and entertainment management with a keen understanding of limitation of those techniques, resources and tools. 
  6. The Communicator and Society: Apply knowledge, both contextual and acquired from this programme, to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional events and entertainment management
  7. Social Environment: Understand the impact of events & entertainment management practices in creation of and maintaining social harmony and environment, and demonstrate the knowledge to attain sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics, responsibilities and norms pertaining to events and entertainment management.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific communication issues with the stakeholders, the larger media community and the society by being able to comprehend, listen effectively, write impactful reports and conduct documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management: Demonstrate knowledge and understanding of the issues pertaining to branding, marketing, events and entertainment management, and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in events & entertainment management.

Course Grid

We update our course structure based on the requirements of the dynamic environment. The media ecosystem, events and entertainment industry get impacted all the time by changing customer preferences, increased noise, lesser attention span, media cacophony, ever increasing influencer list and the fast-evolving social media. Customer “sensitivity” in on an all-time high about cause and statements from influencers and ambassadors of a brand that demands empathetic designing of events. 

We have designed the structure, methodology and delivery of our courses taking into account the above factors.  Key courses that we offer are the following:

  • Managerial Economics
  • Marketing Management
  • Organizational Behaviour
  • Financial Management
  • Media Laws & Ethics
  • Soft Skills
  • Media Literacy
  • Consumer Behaviour and Brand Management
  • Human Resource Management
  • Information Technology for Communication Management
  • Communication Research
  • Event Management & Experiential Communication
  • Entertainment Media Revenues
  • Advertising Management
  • Public Relations & Corporate Communication
  • Alternate & Community Media
  • Integrated Marketing Communication
  • Digital Marketing
  • Event Marketing
  • Budgeting for Event
  • Principles of Event Management
  • Film Business Management
  • Television Business Management
  • Event Entrepreneurship
  • Business Communication
  • Future of Brand Communication & Management
  • Cross Cultural Communication Management
  • Event Risk Management
  • Data Journalism & Visualization
  • Event Production and Logistics
  • Event Campaign Management
  • New Media Entertainment Management
  • Radio Entertainment Management

Eligibility

A Bachelor’s Degree from any UGC-recognized University and Adamas University Admission Test (AUAT) for PG by Adamas University.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Event Management Companies, Public Relation Farms, Corporate Communication Farms, Manufacturing Companies, IT Companies, FMCG Companies, Media Planning Farms, Research Farms, Advertising Agencies, Entertainment Companies and the likes.

Additionally, Adamas University with its research focus will also orient learners for academics and research. Research projects and dissertations constitute an integral part of the educational structure here.