Bio: Ipsita Banerjee is currently an Assistant Professor in the Department of Journalism and Communication under the School of Media and Communication (SOMC) at Adamas University (AU). She is pursuing her Ph.D. in Health Communication from The University of Burdwan. Before joining Adamas University, she was an Assistant Professor at a UGC-recognised state private university in West Bengal. She has worked as a Research Assistant under (ICSSR IMPRESS), Department of Education, Government of India-sponsored research project with The University of Burdwan entitled ‘Health Awareness among Schedule Caste Community in Rural Bengal: An Analysis of Television Coverage’. Her research papers entitled ‘Digital Technology and Health Advocacy on Covid-19: A Case Study of Twitter Handles of The World Health Organization and Ministry of Health of India’ and ‘Scope of Media Advocacy during Covid-19: A Selected Case Study in Kolkata’ were published in Scopus-indexed journals. She completed her Masters in Mass Communication with a gold medal for securing first class first position at The University of Burdwan. She has worked as a supervisor of two research projects and as a filed investigator in one research project with the Indian Institute of Mass Communication, New Delhi from 2019 to 2022. Her specialization areas include Health Communication, Communication Research and Communication Theories.