Department Of Entertainment Media

Programme Educational Objectives (PEOs)

1. Understand the various domains that come under the bigger domain of media and technology. 
2. Apply the knowledge in various areas of media and technology and come up with innovative solutions or take up higher education and research. 
3. Work competently as individuals and as members of a team on projects concerning media, technology and communication. 
4. Engage in bettering the professional practices in media production and develop the capacity to adjust with social and professional changes. 
5. Create innovative productions and practices to aid various practices under the larger field of media, films and entertainment.

Programme Outcomes (POs)

1. Media and Communication Knowledge: Apply the knowledge acquired in audio-visual communication, filmmaking, advertising, television and media technology in order to solve problems – both simple and complex. 
2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems for media reaching substantiated conclusions using the knowledge of culture, film, television, OTT audio-visual communication, advertising and media technology. 
3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations. 
4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of narratives, images and synthesis of the information to provide valid conclusions. 
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media technology tools with an understanding of the limitations. 
6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication practices. 
7. Social Environment: Understand the impact of media practices in creating the social environment, and demonstrate the knowledge of and need for sustainable development. 
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication. 
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings. 
10. Communication: Communicate effectively on specific communication issues with the larger media community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions. 
11. Project Management: Demonstrate knowledge and understanding of audio-visual issues and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments. 
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication.

Course Grid

Eligibility

Minimum 50% aggregate in10th or equivalent examination and minimum 50% aggregate in 10 +2 or equivalent from any recognized board.

Duration (in Year): 3

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Programme Educational Objectives (PEOs)

1. Understand the socio-cultural, technological and aesthetic perspective of film and television industry.
2. Apply the knowledge of writing, production and strategizing film, web and television representations and come up with innovative solutions or take up higher education and research.
3. Work competently as individuals and as members of a team on projects concerning film, television and web production.
4. Engage in analysis and design of various structures, tools and its applications in the field of producing audio visuals.
5. Create innovative products and practices to aid various practices that are required to use the various audio-visuals.

Programme Outcomes (POs)

1. Film and Televisual Knowledge: Apply the knowledge acquired in film production, television production, radio production, web media production and theater in order to solve problems – both simple and complex.
2. Filmic and Televisual Analysis: Identify, formulate, research and reading (critical analysis) of filmic and televisual texts.
3. Ideation, Conceptualisation and Creation: Ideation, conceptualisation and creation of various media tools, narratives, structures, stories, visuals and soundscape.
4. Conduct Investigations of Layered Complexities of the Society: Use academic and film based knowledge and research methods to comprehend and express complex social, cultural, historical and political layers of human life.
5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern usage of tools, apparatus and technologies to produce film and media productions.
6. Sensibility towards Diversity and Equality: Develop sensibility toward a multicultural society with its all diversity and equality among every class, caste and gender of the society through artistic representation.
7. Social Environment: Understand the impact of entertainment media in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of entertainment media.
9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
10. Communication:Communicate effectively on specific entertainment media issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
11. Project Management and Finance: Demonstrate knowledge and understanding of the entertainment media issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in entertainment media.

Course Grid

SEMESTER I
Early Film Forms and Hollywood
Television: Fiction
Videography
Sound
Scriptwriting

SEMESTER II

Post-War (WWII) Cinema
Television Broadcast: Non Fiction
Non Fiction Film
Cultural Studies I
Film Theory
Video Editing

SEMESTER III

Indian Cinema (Hindi, Bangla and Regional)
Theater Studies
Cultural Studies II
Graphic Design
Advanced Video Editing (VFX)
Production Design and Management

SEMESTER IV

Degree Film: Fiction
Dissertation
Internship
Students have to choose ANY TWO Optional Papers out of four
Music Video Studies
Television Management
Advertisement Studies
Media Campaign

Eligibility

Minimum 50% aggregate in 10th or equivalent examination, Minimum 50% aggregate 10 +2 or equivalent from any recognized board and Minimum 50% aggregate in Undergraduate degree in respective subject from any recognised University in India or abroad.

Duration (in Year): 2

Fee Structure

Career Avenues

The career path for a dedicated and hardworking will be on the lines of the following, although not limited to such options:

1. Feature Filmmaker
2. Documentary Filmmaker
3. Short Filmmaker
4. Corporate Filmmaker
5. Advertisement Filmmaker
6. Script Writing
7. Assistant Director
8. Script Supervisor
9. Cameraperson
10. Executive Producer
11. Sound Designer
12. Sound Recordist
13. Editor
14. Colourist
15. Gaffer
16. Researcher
17. Assistant Professor
18. Subject Coordinator / Specialist
19. Film Critic
20. Film Journalist
21. Content Writer
22. Promotional Video Maker
23. Professional Blogger
24. Professional Vlogger
25. Social Media Strategist
26. Social Media Manager
27. Photographer
28. Designer
29. Radio Programmer
30. Actor