The Department of Entertainment Media has been created to produce industry-ready professionals across all the entertainment domains – cinema, television, radio, theater and live entertainment. The department plays a significant role in being a gateway to the exciting and evolving world of entertainment. The department has a practical approach and it teaches one to think and act like an entertainer. Convergence and multimediality constitute the twin approaches that mark the conduction of programmes at the department. Platform-agnostic storytelling, entertainment media ethics and entertainment media entrepreneurship form the guiding rocks of all the programmes conducted by the department.

Our Vision

To provide industry-oriented and effective higher education in the technologies of media and communication with a hawk’s eye on the three primary yet contemporary professional factors – convergence, ethics and entrepreneurship.

Our Mission

  1. Create socially conscious and industry-ready media and communication technologists through a convergent and ethically oriented education and an organically developed and relevant curriculum.
  2. Develop and augment skills pertaining to technology, innovation, analysis, ethics and entrepreneurship among the media and communication technologists of tomorrow.
  3. Instil the sense of empathy and produce competent and responsible media and communication technologists.
  4. Develop the capacity to form effective synergy among different media and communication technologies and produce media and communication technologists, who can make a difference.

HIGHLIGHTS

  • Practical approach of delivering entertainment media lessons and storytelling method of education.
  • Convergence model of entertainment media education.
  • Research-driven and industry-backed curricula.
  • Media Entrepreneurship, Media Ethics and Media Technology integrated into the curriculum.
  • Regular industry interfaces.
  • Opportunity to pursue a minor course along with the major degree.
  • Alumni placement assistance up to three years.
  • Adamas Comprehensive Excellence (ACE) Score for holistic development.
  • Placement assistance for up to five years.
  • Industry alliances.

Soumya Suvra Das

Head Of The Department

Department Of Entertainment Media, School of Media and Communication

Soumya Suvra Das has been teaching and making films for the last 15 years. He was earlier associated with St. Xavier’s, Lady Brabourne, The Bhawanipur Education Society College, NSHM, WLC College and ILead. He is an astute professional with sound experience in teaching and research. His recent essay, ‘New Cinema Movement and the “No Land’s Man”: Questions of Land in Ankur and Aakrosh’ can be found online published by e-Jump Cut. His areas of research include Hindi Popular Cinema, Marxist Film Theory and Political Cinema.

With a Master’s degree in Film Studies and a Bachelor degree in Comparative Literature from Jadavpur University, he is pursuing Ph.D. on Land Relations in Hindi Films.

His last short film ‘Mochhob’ (Bengali, 2014) is critically acclaimed and is available on an international OTT platform. He made his debut in 2005 with the short film ‘Disbranded’, followed by ‘The Forlorn’ (2006) and ‘The Other Tagores’ (2008).

Bachelor of Science (B.Sc.) (Honours) in Media Technology

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of media technology.
  2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
  4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
  5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
  7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Eligibility

An aspiring candidate has to be a 10+2 pass-out in science. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for UG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

Master of Arts (M.A.) in Entertainment Media

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of entertainment media.
  2. Apply the knowledge of film production, television production, radio production, web media production and theater and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning entertainment media.
  4. Engage in analysis and design of various structures, tools and its applications in the field of producing entertainment content across multiple platforms.
  5. Create innovative products and practices to aid various practices that are required to use the various entertainment media technologies.

Programme Outcomes (POs)

  1. Entertainment Media Knowledge: Apply the knowledge acquired in film production, television production, radio production, web media production and theater in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in entertainment media reaching substantiated conclusions using the knowledge of film production, television production, radio production, web media production and theater.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in entertainment media and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern entertainment media tools with an understanding of the limitations.
  6. The Entertainer and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional entertainment media practices.
  7. Social Environment: Understand the impact of entertainment media in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of entertainment media.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific entertainment media issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the entertainment media issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in entertainment media.

Course Grid

SEMESTER I

Media and Entertainment Theory
Visual Communication
Radio Broadcasting: Theory & Practice
Media Laws and Ethics
Soft Skills
Media Literacy

SEMESTER II

Film Studies
Entertainment Media Management
Entertainment Media Revenues
Research for Entertainment Media
Computer Applications & Software for Sound, Editing, Visuals
Television Broadcasting (General Entertainment)
Field Study/ Internship

SEMESTER III

Advanced Commercial Photography
Creative Writing: Different Genres
Degree Film/ Project
Television Broadcasting (Infotainment)
Film & Television Direction
Cinematography
Post Production for TV & Films

SEMESTER IV

Dissertation
Internship
OTT and Web Entertainment
Live Entertainment
Entertainment Entrepreneurship
AI, AR,VR in Entertainment

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

M.Sc. (Media Technology)

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of media technology.
  2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
  4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
  5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
  7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

B.Sc. (Hons) Media Technology

Bachelor of Science (B.Sc.) (Honours) in Media Technology

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of media technology.
  2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
  4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
  5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
  7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Eligibility

An aspiring candidate has to be a 10+2 pass-out in science. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for UG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

M.A. (Entertainment Media)

Master of Arts (M.A.) in Entertainment Media

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of entertainment media.
  2. Apply the knowledge of film production, television production, radio production, web media production and theater and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning entertainment media.
  4. Engage in analysis and design of various structures, tools and its applications in the field of producing entertainment content across multiple platforms.
  5. Create innovative products and practices to aid various practices that are required to use the various entertainment media technologies.

Programme Outcomes (POs)

  1. Entertainment Media Knowledge: Apply the knowledge acquired in film production, television production, radio production, web media production and theater in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in entertainment media reaching substantiated conclusions using the knowledge of film production, television production, radio production, web media production and theater.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in entertainment media and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern entertainment media tools with an understanding of the limitations.
  6. The Entertainer and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional entertainment media practices.
  7. Social Environment: Understand the impact of entertainment media in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of entertainment media.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific entertainment media issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the entertainment media issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in entertainment media.

Course Grid

SEMESTER I

Media and Entertainment Theory
Visual Communication
Radio Broadcasting: Theory & Practice
Media Laws and Ethics
Soft Skills
Media Literacy

SEMESTER II

Film Studies
Entertainment Media Management
Entertainment Media Revenues
Research for Entertainment Media
Computer Applications & Software for Sound, Editing, Visuals
Television Broadcasting (General Entertainment)
Field Study/ Internship

SEMESTER III

Advanced Commercial Photography
Creative Writing: Different Genres
Degree Film/ Project
Television Broadcasting (Infotainment)
Film & Television Direction
Cinematography
Post Production for TV & Films

SEMESTER IV

Dissertation
Internship
OTT and Web Entertainment
Live Entertainment
Entertainment Entrepreneurship
AI, AR,VR in Entertainment

Eligibility

An aspiring candidate has to be a graduate in any discipline from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the programme. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.

M.Sc. (Media Technology)

M.Sc. (Media Technology)

Programme Educational Objectives (PEOs)

  1. Understand the various technologies that come under the bigger domain of media technology.
  2. Apply the knowledge of web media technology, graphic designing and animation and come up with innovative solutions or take up higher education and research.
  3. Work competently as individuals and as members of a team on projects concerning media and communication technologies.
  4. Engage in analysis and design of various structures, tools and its applications in the field of cinematography, editing and audio engineering.
  5. Create innovative products and practices to aid various practices that are required to use the various media and communication technologies.

Programme Outcomes (POs)

  1. Media and Communication Knowledge: Apply the knowledge acquired in cinematography, editing, graphics, animation and gaming in order to solve problems – both simple and complex.
  2. Problem Analysis: Identify, formulate, research literature, and analyze complex application problems in media and communication technologies reaching substantiated conclusions using the knowledge of cinematography, editing, graphics, animation and gaming.
  3. Design/ Development of Solutions: Design solutions for unsolved issues in media and communication technology and design strategic solutions that meet the specified needs with appropriate consideration for social and ethical considerations.
  4. Conduct Investigations of Complex Problems: Use research-based knowledge and research methods including design of analysis and interpretation of data and synthesis of the information to provide valid conclusions.
  5. Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern media and communication technology tools with an understanding of the limitations.
  6. The Communicator and Society: Apply reasoning informed by the contextual knowledge to assess societal, economic, political, ethical and cultural issues and the consequent responsibilities relevant to the professional media and communication technology practices.
  7. Social Environment: Understand the impact of media and communication technologies in creating the social environment, and demonstrate the knowledge of and need for sustainable development.
  8. Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of media and communication technologies.
  9. Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
  10. Communication: Communicate effectively on specific media and communication technology issues with the larger technology community and with society at large, such as, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
  11. Project Management and Finance: Demonstrate knowledge and understanding of the media and communication technology issues and apply these to one’s own work, as a member and leader in a team, to manage projects and finance and in multidisciplinary environments.
  12. Life-long Learning: Recognize the need for and have the preparation and ability to engage in independent and life-long learning in media and communication technologies.

Eligibility

An aspiring candidate has to be a graduate in science or media studies or mass communication from a UGC-recognized university. Additionally, an aspiring candidate needs to qualify in Adamas University Admission Test (AUAT) for PG.

Fee Structure

Career Avenues

With the right sort of training, the learners of this programme will find it a cakewalk to find suitable placements after the completion of the course. The learners can find placements at Production Houses, Television Channels, Portals, Newspapers, Magazines, News Agencies, Public Relations Farms and Agencies, Advertising Agencies, Digital Marketing Farms, Content Aggregating Farms, Content Writing Farms, Publicity Companies and Research Farms.

Additionally, Adamas University with its research focus will also orient learners for academics and research.