About The School

Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.

The School of Media, Communication & Fashion (SMCF) currently provides industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment (M&E) industry.

SMCF is the only Media and Communication school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes conducted at the school. It also has a strong tie-up with the industry.

The instructional method followed at the school is threefold – (i) classroom lectures conducted by trained and experienced faculty members, (ii) workshops and seminars conducted by industry honchos, and (iii) fieldwork and internships to make the students understand the professional demands.

Study Specialized and New Generation Programs

Journalism

  • B.A. in Media & Communication
  • M.A. in Journalism

 

 

 

Entertainment Media

  • B.Sc (Hons.) in Media Technology
  • M.Sc in Media Technology
  • M.A.in Entertainment Media

 

 

 

Communication Management

  • M.B.A. in Communication Management
  • M.B.A. in Events & Entertainment Management

 

 

 

Key Features of the School

Internship and Placement

The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.

Admissions Open

Adamas University offers most comprehensive and innovative courses

Prof. Ujjwal K Chowdhury

Dean, School of Media, Communication & Fashion

A leading media academic and an internationally acclaimed speaker and writer, Prof. Ujjwal K Chowdhury has spearheaded some of the finest media institutes in the country and taken them to newer heights. Formerly the Dean of the School of Media at Pearl Academy in Delhi and Mumbai, Prof. Chowdhury has also been the Dean at Symbiosis International (Deemed University) in Pune and Amity University in Mumbai. He also acted as the Dean of Whistling Woods International in Mumbai. Earlier, Prof. Chowdhury has been a Media Advisor with the Ministry of TextilesGovernment of India and the World Health Organization (WHO), India. Prof. Chowdhury is widely believed to have introduced the concept of convergence in media education. He has also supported and mentored a number of amateur movies, some of which went on to bag awards at national and international film festivals. Having made 16 documentaries while working for the WHO and The Nippon Foundation; Prof. Chowdhury has been active in the Green Battles (GB) seminars and conferences in the country and abroad. A known face in television studio debates, Prof. Chowdhury has had a significant stint across multiple media organizations including but not limited to Business India TV, Zee NewsThe Times of India Group etc.

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Get in touch with our academic counsellors to get in-depth knowledge about our courses and plan a visit to the School and campus. Drop in an enquiry and we will get back to you.