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School of Media, Communication & Fashion

The School of Media, Communication & Fashion (SOMCF) at Adamas University in Kolkata has carved a niche for itself in the media and communication landscape of the country. Very soon, it will be setting its foot in the exciting world of fashion education as well. With an experienced pool of faculty members, who represent the best blend of industry and academia, the alumni of the school could be found across the world.
With world-class infrastructure and state-of-the-art laboratory facilities, the school currently has the requisite infrastructure to support media and communication education from across domains. The school currently has three departments – Department of Journalism, Department of Entertainment Media and Department of Communication Management – representing the three different pathways in the world of media and communication.
The school offers undergraduate, postgraduate and doctoral education in all the available domains of media and communication education. It is one of the very few media schools in the country that distinctly focus on convergent multimedia education. Be it Journalism, be it Entertainment Media or be it Communication Management, SOMCF tries to inculcate amongst the learners the requisite multimedia skills so that learners can cater to the demands of the exponentially growing media industry in India and abroad. Additionally, SOMCF decidedly focuses on experiential learning. In other words, the learners of the school learn by doing.

Projects and internships constitute a compulsory part of education at SOMCF. Most importantly, the school lays sustained emphasis on research. With a change in the global order, research is becoming primordially important. In order to arrest this trend, the school employs dedicated faculty members, who ensure that learners have a research focus. The school also believes in industry-academia partnerships. Thus, industry professionals come and share their valuable insights with the learners thereby ensuring that there is minimum gap between what learners learn inside the classroom and what is practiced in the industry.

Media, Communication & Fashion at Adamas



  • Adamas University is the largest University in Eastern India with a 120-acre campus.
  • It is the perfect destination for aspiring learners, who would like to pursue excellence in their chosen field in a secured, nature-friendly and vast campus, which can truly be their second home.
  • It is a University that is truly dedicated to nation building and offers to train learners for central and state government jobs alongside their degree programmes.
  • It believes in character building and strongly emphasizes on ethical education.
  • It has a decided industry focus thereby preparing the learners for the industry well in advance.
  • Adamas University offers training for competitive examinations and has a School of Professional Studies.
  • Adamas University has collaborations with multiple foreign varsities.

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Prof. Ujjwal K Chowdhury

Dean, School of Media, Communication & Fashion

Pro-Vice Chancellor and Dean, School of Media, Communication & Fashion

A leading media academic and an internationally acclaimed speaker and writer, Prof. Ujjwal K Chowdhury has spearheaded some of the finest media institutes in the country and taken them to newer heights. Formerly the Dean of the School of Media at Pearl Academy in Delhi and Mumbai, Prof. Chowdhury has also been the Dean at Symbiosis International (Deemed University) in Pune and Amity University in Mumbai. He also acted as the Dean of Whistling Woods International in Mumbai. Earlier, Prof. Chowdhury has been a Media Advisor with the Ministry of Textiles, Government of India and the World Health Organization (WHO), India. Prof. Chowdhury is widely believed to have introduced the concept of convergence in media education. He has also supported and mentored a number of amateur movies, some of which went on to bag awards at national and international film festivals. Having made 16 documentaries while working for the WHO and The Nippon Foundation; Prof. Chowdhury has been active in the Green Battles (GB) seminars and conferences in the country and abroad. A known face in television studio debates, Prof. Chowdhury has had a significant stint across multiple media organizations including but not limited to Business India TV, Zee News, The Times of India Group etc.

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