Convergent, Multimedia-Driven and Futuristic Courses in Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology.
About The School
The School of Media, Communication & Fashion (SMCF) currently provides industry-ready, technology-oriented, field-based, research-centric and applied courses that strive to create efficient professionals in the areas of Journalism, Entertainment Media, Communication Management, Events & Entertainment Management and Media Technology. The programmes are so designed so as to create conscientious and ethical professionals for the Media and Entertainment (M&E) industry.
SMCF is the only Media and Communication school in India that has devised its complete curriculum on the basis of convergence and multimediality. Platform-agnostic storytelling is the basis of all programmes conducted at the school. It also has a strong tie-up with the industry.
The instructional method followed at the school is threefold – (i) classroom lectures conducted by trained and experienced faculty members, (ii) workshops and seminars conducted by industry honchos, and (iii) fieldwork and internships to make the students understand the professional demands.
Study Specialized and New Generation Programs
Journalism
Entertainment Media
- B.Sc (Hons.) in Media Technology
- M.Sc in Media Technology
- M.A.in Entertainment Media
Communication Management
Key Features of the School
Internship and Placement
The role of Career Developmental Cell is to assess students to measure their abilities, data interpretation, and problem-solving skills and helping them to identify development needs in advance. Students go through the counselling session to profile their strengths and weaknesses at the dawn of his/her professional career. CDC also contact corporates for internships and placement opportunities.
Prof. Ujjwal K Chowdhury
Dean, School of Media, Communication & Fashion
A leading media academic and an internationally acclaimed speaker and writer, Prof. Ujjwal K Chowdhury has spearheaded some of the finest media institutes in the country and taken them to newer heights. Formerly the Dean of the School of Media at Pearl Academy in Delhi and Mumbai, Prof. Chowdhury has also been the Dean at Symbiosis International (Deemed University) in Pune and Amity University in Mumbai. He also acted as the Dean of Whistling Woods International in Mumbai. Earlier, Prof. Chowdhury has been a Media Advisor with the Ministry of Textiles, Government of India and the World Health Organization (WHO), India. Prof. Chowdhury is widely believed to have introduced the concept of convergence in media education. He has also supported and mentored a number of amateur movies, some of which went on to bag awards at national and international film festivals. Having made 16 documentaries while working for the WHO and The Nippon Foundation; Prof. Chowdhury has been active in the Green Battles (GB) seminars and conferences in the country and abroad. A known face in television studio debates, Prof. Chowdhury has had a significant stint across multiple media organizations including but not limited to Business India TV, Zee News, The Times of India Group etc.
Our Faculty
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion (Communication Management)
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion (Journalism & Mass Communication)
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
School of Media, Communication & Fashion
From Our Blog
What our students say
Yendrila Saha
I have been studying with this grand university since 2015, pursuing my Masters in Journalism and Mass Communication. I also pursued my Bachelor’s Degree on the same subject from the School of Media, Communication and Fashion. I sincerely got a chance to be an intern at Sadhna News. Also, I got the opportunity to participate in the Zee Arth Cultural Festival, 2020. Along with this, I along with my team members took part in the Faridabad Film Festival, 2020 on the theme ‘Pronayani’ and achieved the first prize. I love the greenery of the university along with its eco-friendly atmosphere. The kind of gesture and generosity that the university provides is what I cherish. Our department faculty members are very considerate and helpful. They help us with detailed research and content to accomplish better. The university has provided us with wonderful opportunities.
Shatakshi Ganguly
I have been studying with this grand university since 2019, pursuing my Masters in Journalism and Mass Communication from the School of Media, Communication and Fashion. I love the eco-friendly courtyard of the university. The kind of gesture and generosity they provide is what I cherish. Our department faculty members are very considerate and benevolent. They help us with detailed research and content to accomplish better. The university has provided us with wonderful opportunities. I sincerely got a chance to be an intern at IWMBuzz. Thank You, Adamas University!
Rijit Banerjee
Adamas University changed my life completely. I learnt and developed a lot of qualities here such as public speaking, socializing with peers, newspaper designing and news writing. This would help me to fulfil my dream to become a journalist. Also, I became a better human being. The professors are very supportive and kind. The green lush environment adds to the serenity of the campus. The fest and other cultural programmes at the university are astonishing. Overall, my experience here is fantastic.
Sabir Alam
There are many educational institutes but none as diverse as Adamas University. SOMCF teaches students media and communication studies encompassing multiple fields, which pave the route to the industry. Professors are the real treasures of the department, the best environment comprising both theory and practical expertise to shape them into perfect communication specialists. It’s the best place to know how to convert your passion into profession. Life is big; you just need an opportunity to make it larger.
Adrish Nath
I joined Adamas University in 2017 taking the undergraduate course of Journalism and Mass Communication. So far, I have learned a lot of things in this course staring from camera handling to news reporting. This course provides a vast knowledge on different areas out of which, I am greatly interested in Filmmaking. I have made a few short films, documentaries, monologues and audio dramas. My films got shortlisted at IIT Kharagpur Spring Fest 2018, International Mobile Film Festival 2020 and Shorted website (March 2020). I have even worked as an intern journalist for Gomantak Times and covered the 50
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